South Padre Island’s City Council’s first regular meeting date for the new fiscal year includes both a workshop and the regular council meeting.
The 2 p.m. workshop agenda focuses on a discussion with the Atkins Group, the marketing firm for South Padre Island. Steve Atkins, the firms’s president will present the agency credentials, introduce the staff and describe the services offered by the Atkins Group.
The agenda also includes renegotiating the service contract with the city, discussion about opportunities that exist for the city in terms of improved hotel reporting, promotional offers, ideas that support a year-round economy, and defining the target market segments for the Island. The final topic for discussion is the role of the Convention and Visitors Advisory Board and how best to utilize community resources to drive the marketing plan.
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