By RAY QUIROGA
Port Isabel-South Padre PRESS
But newly hired manager/marketing director Roberta Jackson would like nothing more than to shed that moniker by making the already popular Island attraction into an absolute “must-visit” destination for not only birders and nature lovers, but for all who reside in and visit the Rio Grande Valley.
In fact, Jackson expects to double the visitors to the center in a year’s time and she expects to do it by utilizing her expertise and background in marketing.
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