Bird’s the Word: Center to bring attendance to new heights

South Padre Island Birding and Nature Center pic1

South Padre Island Birding and Nature Center Manager/Marketing Director Roberta Jackson is seen here outside her work. (Staff photos by Ray Quiroga)

By RAY QUIROGA
Port Isabel-South Padre PRESS
rayq@portisabelsouthpadre.com

South Padre Island Birding and Nature Center pic2Since its opening in 2009, the South Padre Island Birding and Nature Center (SPI-BNC) has become known as one of the Island’s best kept secrets.

But newly hired manager/marketing director Roberta Jackson would like nothing more than to shed that moniker by making the already popular Island attraction into an absolute “must-visit” destination for not only birders and nature lovers, but for all who reside in and visit the Rio Grande Valley.

In fact, Jackson expects to double the visitors to the center in a year’s time and she expects to do it by utilizing her expertise and background in marketing.

Want the whole story? Pick up a copy of the Jan. 5 edition of the Port Isabel-South Padre Press, or subscribe to our E-Edition by clicking here.

Permanent link to this article: https://www.portisabelsouthpadre.com/2012/01/05/birds-the-word-center-to-bring-attendance-to-new-heights/

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