Special to the PRESS
July 6 marked the start date for Keith Arnold, the new director of the Convention and Visitors Bureau (CVB). A selection committee which included the city manager, human resources director, City Council and Convention and Visitors Bureau Advisory Board members made the selection final in mid-‐June. A placement company selected 12 candidates from an initial pool of 80 candidates. Arnold was selected from a final list of three candidates.
Arnold brings a wealth of experience in sales, marketing and management to the City.
He worked for over a decade as the director of the Corpus Christi CVB and most recently was the executive director of the Bee County Chamber of Commerce. The City and the CVB Advisory Board is excited to welcome Arnold to South Padre Island. He will be a great asset to the entire community.
The firm of Atkins Aria was chosen to provide marketing and advertising services for the
City of South Padre Island’s CVB. The firm was selected at a Special meeting of the Convention and Visitor’s Bureau Advisory Board held on July 13.
The City posted a request for proposals in May and June. From the request, 12
companies submitted proposals. The Advisory Board reviewed the proposal and selected three candidates to be reviewed. The three firms, Slingshot from Dallas, Atkins/Aria from San Antonio and Imagine It Studios from McAllen, made presentations to the Advisory Board and Atkins/Aria was selected to perform the work. Atkins/Aria will take over the design and development of the CVB’s website which was managed this past year by Simpleview, an Arizona company that focused on digital media. They will also manage the traditional (radio, television and print) advertising for the CVB that had been managed by Machete, a San Antonio company.
One of the goals of the Advisory Board is to work with a company that can manage all
aspects of advertising; both digital and traditional. Board Chair Jimmy Hawkinson stated,
“We look forward to having the entire process managed without the need to coordinate the
work of two groups internally. We hope to see greater efficiency coming from the one agency.”
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