CVB selects new director, marketing firm

Special to the PRESS

July 6 marked the start date for Keith Arnold, the new director of the Convention and Visitors Bureau (CVB).   A selection committee which included the city manager, human resources director, City Council and Convention and Visitors Bureau Advisory Board members made the selection final in mid-­‐June. A placement company selected 12 candidates from an initial pool of 80 candidates. Arnold was selected from a final list of three candidates.

Arnold  brings  a  wealth  of  experience  in  sales,  marketing  and  management  to  the  City.

He worked for over a decade as the director of the Corpus Christi CVB and most recently was the executive director of the Bee County Chamber of Commerce. The City and the CVB Advisory Board is excited to welcome Arnold to South Padre Island. He will be a great asset to the entire community.

The  firm  of  Atkins  Aria  was  chosen  to  provide  marketing  and  advertising  services  for  the

City of South Padre Island’s CVB. The firm was selected at a Special meeting of the Convention and Visitor’s Bureau Advisory Board held on July 13.

The  City  posted  a  request  for  proposals  in  May  and  June.  From  the  request,  12

companies submitted proposals. The Advisory Board reviewed the proposal and selected three candidates to be reviewed.  The three firms, Slingshot from Dallas, Atkins/Aria from San Antonio and Imagine It Studios from McAllen, made presentations to the Advisory Board and Atkins/Aria was selected to perform the work.  Atkins/Aria will take over the design and development of the CVB’s website which was managed this past year by Simpleview, an Arizona company that focused on digital media. They will also manage the traditional (radio, television and print) advertising for the CVB that had been managed by Machete, a San Antonio company.

One  of  the  goals  of  the  Advisory  Board  is  to  work  with  a  company  that  can  manage  all

aspects  of  advertising;  both  digital  and  traditional.  Board  Chair  Jimmy  Hawkinson  stated,

“We look forward to having the entire process managed without the need to coordinate the

work of two groups internally. We hope to see greater efficiency coming from the one agency.”

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