CVA considers comprehensive research to improve marketing

Special to the PRESS

The South Padre Island Convention and Visitors Advisory Board (CVA) met Wednesday to discuss Convention Centre renovation, sales and reports, as well as strategies and effectiveness of marketing and the possibility of conducting research to improve marketing strategies.

With the overhaul of the Convention and Visitors Bureau (CVB) sales team last year, the CVB has been a work in progress, but even with the recent resignation of Director Rachel Flores, Director of Sales Denise Arnold along with her team seem to be getting into the swing of things. At recent CVA meetings, Arnold was given constructive criticism on what was expected in her monthly reports, and after a couple months of fine-tuning, the board was much more satisfied with her report, which included confirmed bookings and minimal lost sales. Arnold confirmed many large event legacy clients, and added, “Now that we have a new staff, a new team, believe me, our focus is new business and prospecting.”

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