By ABBEY KUNKLE
Special to the PRESS
The South Padre Island Economic Development Corporation (EDC) met last week for their regular monthly meeting. This month, the board focused on retail recruitment strategy and considered the request to help fund a skate park at the City’s new John L. Tompkins Park.
The meeting opened with a presentation by Lisa Hill-McCay, vice president with the Buxton Company regarding a retail recruitment strategy for the City. The company has been partnering with communities nationwide, including McAllen, Harlingen, Edinburg and other Rio Grande Valley cities, to collect data in response to what retailers are looking for when considering development as well as helping cities to understand how to satisfy gaps in their market.
One of the major benefits to working with the company is that they have secured an exclusive relationship with Visa which captures transactional data that includes demographic information about customers as well as where and what their money was spent on. Hill-McCay noted that the ability to quantify this data is invaluable, especially when combined with their applied analytics. Ultimately, using this information, the company claims to provide clients with data-driven solutions to recruit and retain business. This data could also help the City to focus marketing efforts based on where the majority of visitors are coming from. Their timeline to see improvement is generally from 24 to 36 months.
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